Joint Program Executive Office for Chemical and Biological Defense (JPEO)
Department of Defense (DoD)
Sensis Agency
Deliverables
- Strategy
- Creative Direction
- Marketing Campaign
- Social Media Campaign
- Website
- Design
- Development
- Deployment
- Contest API Integration
- Video
- Scripting and Ideation
- Videography
- Storyboarding
- Production and editing
- Print
- Signage
- Event brochures
- Flyers and marketing materials
How do you crowdsource extraordinary ideas to redesign the outdated DoD hazmat suit?
The Proof Challenge attracted a wide audience of public awareness and ultimately creative submissions for chembio suit designs. The client has selected 29 innovative solutions from our Challenge to partner and move forward with during their second phase Blitz Round to further develop the ideas.
Our naming and branding approach was tailored to attract our client’s target solver groups. It was supported by a custom produced video which showed a potential prototype chembio defense suit in action. We also designed and developed a fully branded Challenge website to explain the Challenge judging criteria, prizes, and timeline, while collecting registered users and official Challenge submissions.
The Proof Challenge attracted a wide audience of public awareness and ultimately creative submissions for chembio suit designs. The client has selected 29 innovative solutions from our Challenge to partner and move forward with during their second phase Blitz Round to further develop the ideas.
